{"id":7503,"date":"2025-12-02T13:06:03","date_gmt":"2025-12-02T13:06:03","guid":{"rendered":"https:\/\/www.bluecross.ca\/?page_id=7503"},"modified":"2025-12-03T22:51:43","modified_gmt":"2025-12-03T22:51:43","slug":"etude-croix-bleue-2026","status":"publish","type":"page","link":"https:\/\/www.bluecross.ca\/fr\/etude-croix-bleue-2026\/","title":{"rendered":"\u00c9tude Croix Bleue 2026"},"content":{"rendered":"<div class=\"weg-ignore\" data-wg-notranslate>\n\n<div id=\"content-image-block_2432c365952e12eedcef8e867204c731\" class=\"right-image-content  content-image\">\r\n    <div class=\"row row-center\">\r\n        <div class=\"columns-12 center-content content-image-container\">\r\n            <div class=\"content-column columns-5\">\r\n                <h6><\/h6>\r\n\t\t\t\t<h2>Les Canadiens voyagent plus intelligemment avec l&#8217;IA<\/h2>                <div class=\"contents\">\r\n\t\t\t\t\t<p><span class=\"TextRun SCXW128287132 BCX4\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW128287132 BCX4\" data-ccp-parastyle=\"No Spacing\">Notre sondage, men\u00e9 aupr\u00e8s de plus de 2 000 adultes, r\u00e9v\u00e8le que l&#8217;instabilit\u00e9 g\u00e9opolitique et la hausse des co\u00fbts, en particulier aux \u00c9tats-Unis, modifient les habitudes de voyage des Canadiens.<\/span><\/span><\/p>\n<p><span class=\"TextRun SCXW128287132 BCX4\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW128287132 BCX4\" data-ccp-parastyle=\"No Spacing\">Un grand nombre se tourne d\u00e9sormais vers l&#8217;IA pour les aider \u00e0 s\u00e9lectionner les meilleures destinations et p\u00e9riodes de voyage.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n                <\/div>\r\n                <div class=\"cta-container\">\r\n\t\t\t\t\t                        <div class=\"cta-container\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"button one\" href=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Rapport-Etude-Croix-Bleue-sur-les-tendances-voyage-2026.pdf\" >Lire le rapport complet<\/a>\t\t\t\t\t\t\t                        <\/div>\r\n\t\t\t\t\t                <\/div>\r\n            <\/div>\r\n            <div class=\"image-column columns-5 background-box-1\">\r\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1727\" src=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-2-Laptop.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-2-Laptop.jpg 1536w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-2-Laptop-267x300.jpg 267w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-2-Laptop-911x1024.jpg 911w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-2-Laptop-768x864.jpg 768w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-2-Laptop-1366x1536.jpg 1366w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-2-Laptop-1200x1349.jpg 1200w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-2-Laptop-980x1102.jpg 980w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-2-Laptop-480x540.jpg 480w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/>\r\n\t\t\t\t            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n    <style>\r\n\t\t#content-image-block_2432c365952e12eedcef8e867204c731 {\r\n\t\t\tbackground-color: #fff;\r\n\t\t\tpadding-top: 60px;\r\n\t\t\tpadding-bottom: 80px;\r\n\t\t\tmargin-top: 0px;\r\n\t\t\tmargin-bottom: 0px;\r\n\t\t}\r\n\r\n\t\t#content-image-block_2432c365952e12eedcef8e867204c731 .content-column {\r\n\t\t\tbackground-color: #fff;\r\n\t\t\tcolor: #000000;\r\n\t\t}\r\n\r\n\r\n\r\n    <\/style>\r\n\t<\/div>\r\n\n\n\r\n<div id=\"statistic-block_2339bf472084737e44aca3593d3646ed\" class=\"statistics-wrapper statistic\">\r\n\r\n    <div class=\"row row-center\">\r\n\r\n        <div class=\"columns-10 block-grid-3\">\r\n\r\n\r\n            \r\n\r\n                       <div class=\"statistic\">\r\n\r\n                        <div class=\"statistic-container\">\r\n                            <img decoding=\"async\" src=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2021\/12\/wellness.svg\" alt=\"\">\r\n\r\n                            <div class=\"stat-container\">\r\n                                \r\n                                <h3><\/h3>\r\n                                <h2 class=\"stat\" data-count=\"49\">0<\/h2>\r\n                                <h3> %<\/h3>\r\n                            <\/div>\r\n\r\n                            <h4 class=\"heading\">Utilisent l\u2019IA pour planifier leurs voyages<\/h4>\r\n                            <p><\/p>\r\n                        <\/div>\r\n\r\n                        <\/div>\r\n\r\n\r\n\r\n                \r\n\r\n                       <div class=\"statistic\">\r\n\r\n                        <div class=\"statistic-container\">\r\n                            <img decoding=\"async\" src=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2021\/11\/Travel_Icon.svg\" alt=\"\">\r\n\r\n                            <div class=\"stat-container\">\r\n                                \r\n                                <h3><\/h3>\r\n                                <h2 class=\"stat\" data-count=\"76\">0<\/h2>\r\n                                <h3>%<\/h3>\r\n                            <\/div>\r\n\r\n                            <h4 class=\"heading\">Se disent moins enclins \u00e0 visiter les \u00c9tats-Unis en 2026<\/h4>\r\n                            <p><\/p>\r\n                        <\/div>\r\n\r\n                        <\/div>\r\n\r\n\r\n\r\n                \r\n\r\n                       <div class=\"statistic\">\r\n\r\n                        <div class=\"statistic-container\">\r\n                            <img decoding=\"async\" src=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2021\/12\/health_spending.svg\" alt=\"\">\r\n\r\n                            <div class=\"stat-container\">\r\n                                \r\n                                <h3><\/h3>\r\n                                <h2 class=\"stat\" data-count=\"87\">0<\/h2>\r\n                                <h3>%<\/h3>\r\n                            <\/div>\r\n\r\n                            <h4 class=\"heading\">Revoient leurs d\u00e9penses de voyage \u00e0 la baisse<\/h4>\r\n                            <p><\/p>\r\n                        <\/div>\r\n\r\n                        <\/div>\r\n\r\n\r\n\r\n                \r\n\r\n        <\/div>\r\n\r\n    <\/div>\r\n\r\n    <style>\r\n        #statistic-block_2339bf472084737e44aca3593d3646ed {\r\n            background: #F1F9FF;\r\n            padding-top: 30px;\r\n            padding-bottom: 30px;\r\n        }\r\n\r\n\r\n         #statistic-block_2339bf472084737e44aca3593d3646ed .stat,#statistic-block_2339bf472084737e44aca3593d3646ed h3  {\r\n            color: ;\r\n        }\r\n\r\n    <\/style>\r\n<\/div>\r\n\n\n<div id=\"content-image-block_73796284b76c766dbf214d9ba68d9a68\" class=\"left-image-content  content-image\">\r\n    <div class=\"row row-center\">\r\n        <div class=\"columns-12 center-content content-image-container\">\r\n            <div class=\"content-column columns-5\">\r\n                <h6><\/h6>\r\n\t\t\t\t<h2>L&#8217;IA transforme la fa\u00e7on dont les Canadiens planifient leurs voyages<\/h2>                <div class=\"contents\">\r\n\t\t\t\t\t<p>&nbsp;<\/p>\n<ul>\n<li style=\"text-align: left;\">\n<h5 style=\"text-align: left;\">87 % des Canadiens revoient leurs d\u00e9penses de voyage \u00e0 la baisse, utilisant l&#8217;IA pour d\u00e9nicher les options les plus avantageuses.  <\/h5>\n<\/li>\n<li style=\"text-align: left;\">\n<h5 style=\"text-align: left;\">Les jeunes voyageurs utilisent davantage l&#8217;IA : 70 % de la g\u00e9n\u00e9ration Z et 63 % des mill\u00e9nariaux y ont recours<\/h5>\n<\/li>\n<li style=\"text-align: left;\">\n<h5 style=\"text-align: left;\">L\u2019IA aide tout de m\u00eame 43 % de la g\u00e9n\u00e9ration X et 23 % des baby-boomers \u00e0 organiser leurs voyages<\/h5>\n<\/li>\n<\/ul>\n                <\/div>\r\n                <div class=\"cta-container\">\r\n\t\t\t\t\t                <\/div>\r\n            <\/div>\r\n            <div class=\"image-column columns-5 background-box-1\">\r\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1723\" src=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-3-Cost.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-3-Cost.jpg 1536w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-3-Cost-267x300.jpg 267w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-3-Cost-913x1024.jpg 913w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-3-Cost-768x862.jpg 768w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-3-Cost-1369x1536.jpg 1369w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-3-Cost-1200x1346.jpg 1200w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-3-Cost-980x1099.jpg 980w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-3-Cost-480x538.jpg 480w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/>\r\n\t\t\t\t            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n    <style>\r\n\t\t#content-image-block_73796284b76c766dbf214d9ba68d9a68 {\r\n\t\t\tbackground-color: #fff;\r\n\t\t\tpadding-top: 60px;\r\n\t\t\tpadding-bottom: 40px;\r\n\t\t\tmargin-top: 0px;\r\n\t\t\tmargin-bottom: 0px;\r\n\t\t}\r\n\r\n\t\t#content-image-block_73796284b76c766dbf214d9ba68d9a68 .content-column {\r\n\t\t\tbackground-color: #fff;\r\n\t\t\tcolor: #000000;\r\n\t\t}\r\n\r\n\r\n\r\n    <\/style>\r\n\t<\/div>\r\n\n\n<div id=\"intro-block_1da0eeba92632031b33c9ba4062d14b4\"\r\n     class=\"centered-intro   intro\">\r\n            <div class=\"row row-center\">\r\n            <div class=\"centered-intro columns-8 content-container\">\r\n                <div class=\"headings\">\r\n                    <h6><\/h6>\r\n                    <h2>Voyager prot\u00e9g\u00e9 et en toute confiance : une habitude canadienne <\/h2>                <\/div>\r\n                <div class=\"contents\">\r\n                    \r\n\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        <style>\r\n\t\t#intro-block_1da0eeba92632031b33c9ba4062d14b4 {\r\n\t\t\tbackground: #F1F9FF;\r\n\t\t\tpadding-top: 0px;\r\n\t\t\tpadding-bottom: 0px;\r\n\t\t}\r\n\r\n\t\t#intro-block_1da0eeba92632031b33c9ba4062d14b4  p,  #intro-block_1da0eeba92632031b33c9ba4062d14b4 h1,  #intro-block_1da0eeba92632031b33c9ba4062d14b4 h2,  #intro-block_1da0eeba92632031b33c9ba4062d14b4 h3,  #intro-block_1da0eeba92632031b33c9ba4062d14b4 h4,  #intro-block_1da0eeba92632031b33c9ba4062d14b4 h5,  #intro-block_1da0eeba92632031b33c9ba4062d14b4 h6 {\r\n\t\t\t                                                                                                                                                                          color: #313131;\r\n\t\t                                                                                                                                                                          }\r\n    <\/style>\r\n<\/div>\r\n\n\n\n<div id=\"icon-post-block_df2c67b98e6bfdbaf5edc1b8549b2e74\" class=\"icon-posts-wrapper white-background-icon-post icon-posts\">\n\n    <div class=\"row row-center\">\n\n    <h2 class=\"placeholder-text\"><\/h2>\n\n        <div class=\"columns-12 block-grid-4\">\n\n\n            \n\n                       <div class=\"icon-post\n\n                                                 \">\n\n                            <img decoding=\"async\" src=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-07-at-3.14.25-PM.png\" alt=\"\">\n\n                              <h4 class=\"heading\">L\u2019intention (de voyager) est l\u00e0<\/h4>                            <p>Malgr\u00e9 les incertitudes g\u00e9opolitiques, les Canadiens sont d\u00e9termin\u00e9s \u00e0 voyager et reconnaissent que l\u2019acc\u00e8s aux soins de sant\u00e9 et \u00e0 une protection financi\u00e8re font partie int\u00e9grante d&#8217;une planification responsable. En effet, 86 % des voyageurs disent disposer d\u2019au moins une forme d\u2019assurance voyage, qu\u2019elle ait \u00e9t\u00e9 souscrite directement (56 %) ou bien qu\u2019elle soit incluse dans leur r\u00e9gime d\u2019assurance collective ou leur carte de cr\u00e9dit (30 %). <\/p>\n\n\n\n                            \n                        <\/div>\n\n\n\n                \n\n                       <div class=\"icon-post\n\n                                                 \">\n\n                            <img decoding=\"async\" src=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-07-at-3.14.44-PM.png\" alt=\"\">\n\n                              <h4 class=\"heading\">Voyager prot\u00e9g\u00e9<\/h4>                            <p>Conscients des co\u00fbts m\u00e9dicaux potentiels \u00e0 l&#8217;\u00e9tranger, 83 % des Canadiens savent qu\u2019une nuit aux urgences pourrait leur co\u00fbter plus de 3 600 $. Beaucoup consid\u00e8rent que couvrir leur voyage est essentiel pour leur permettre de partir l\u2019esprit tranquille malgr\u00e9 le contexte inflationniste et l\u2019incertitude mondiale.<\/p>\n\n\n\n                            \n                        <\/div>\n\n\n\n                \n\n                       <div class=\"icon-post\n\n                                                 \">\n\n                            <img decoding=\"async\" src=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-07-at-3.15.03-PM-e1739995766261.png\" alt=\"\">\n\n                              <h4 class=\"heading\">Les jeunes Canadiens se tournent vers l&#8217;assurance voyage<\/h4>                            <p>42 % des membres de la g\u00e9n\u00e9ration Z et 47 % des mill\u00e9nariaux consid\u00e8rent d\u00e9sormais la souscription d&#8217;une assurance voyage comme essentielle pour avoir l\u2019esprit tranquille, une tendance en hausse de trois et quatre points, respectivement, comparativement \u00e0 l\u2019an dernier.<\/p>\n\n\n\n                            \n                        <\/div>\n\n\n\n                \n\n        <\/div>\n\n    <\/div>\n\n    <style>\n        #icon-post-block_df2c67b98e6bfdbaf5edc1b8549b2e74 {\n            background: #F1F9FF;\n            padding-top: px;\n            padding-bottom: 70px;\n        }\n\n\n         #icon-post-block_df2c67b98e6bfdbaf5edc1b8549b2e74 .icon-post {\n            background-color: #fff;\n        }\n\n         #icon-post-block_df2c67b98e6bfdbaf5edc1b8549b2e74 .heading {\n\n        }\n\n        \n    <\/style>\n<\/div>\n\n\n<div id=\"intro-block_56abf8468e20740213debdc6e11df3a9\"\r\n     class=\"centered-intro   intro\">\r\n            <div class=\"row row-center\">\r\n            <div class=\"centered-intro columns-8 content-container\">\r\n                <div class=\"headings\">\r\n                    <h6><\/h6>\r\n                    <h2><\/h2>                <\/div>\r\n                <div class=\"contents\">\r\n                    <p>L\u2019ensemble de ces r\u00e9sultats met en lumi\u00e8re un nouvel \u00e9tat d&#8217;esprit et des attentes croissantes chez les jeunes voyageurs, qui souhaitent \u00eatre prot\u00e9g\u00e9s, pr\u00e9par\u00e9s et confiants &#8211; o\u00f9 qu&#8217;ils aillent.<\/p>\n\r\n\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        <style>\r\n\t\t#intro-block_56abf8468e20740213debdc6e11df3a9 {\r\n\t\t\tbackground: #fff;\r\n\t\t\tpadding-top: 0px;\r\n\t\t\tpadding-bottom: 70px;\r\n\t\t}\r\n\r\n\t\t#intro-block_56abf8468e20740213debdc6e11df3a9  p,  #intro-block_56abf8468e20740213debdc6e11df3a9 h1,  #intro-block_56abf8468e20740213debdc6e11df3a9 h2,  #intro-block_56abf8468e20740213debdc6e11df3a9 h3,  #intro-block_56abf8468e20740213debdc6e11df3a9 h4,  #intro-block_56abf8468e20740213debdc6e11df3a9 h5,  #intro-block_56abf8468e20740213debdc6e11df3a9 h6 {\r\n\t\t\t                                                                                                                                                                          color: #313131;\r\n\t\t                                                                                                                                                                          }\r\n    <\/style>\r\n<\/div>\r\n\n\n<div id=\"intro-block_8eeea873edb0c2c0886c8d99b1a522ef\"\r\n     class=\"centered-intro blue-background-intro  intro\">\r\n            <div class=\"row row-center\">\r\n            <div class=\"centered-intro columns-8 content-container\">\r\n                <div class=\"headings\">\r\n                    <h6><\/h6>\r\n                    <h2>En savoir plus sur l\u2019\u00c9tude<\/h2>                <\/div>\r\n                <div class=\"contents\">\r\n                    \r\n\r\n                                            <div class=\"cta-container\">\r\n                                                            <a class=\"button one\" href=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Rapport-Etude-Croix-Bleue-sur-les-tendances-voyage-2026.pdf\" >Lire le rapport complet<\/a>                                                    <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        <style>\r\n\t\t#intro-block_8eeea873edb0c2c0886c8d99b1a522ef {\r\n\t\t\tbackground: #185E9E;\r\n\t\t\tpadding-top: 0px;\r\n\t\t\tpadding-bottom: 80px;\r\n\t\t}\r\n\r\n\t\t#intro-block_8eeea873edb0c2c0886c8d99b1a522ef  p,  #intro-block_8eeea873edb0c2c0886c8d99b1a522ef h1,  #intro-block_8eeea873edb0c2c0886c8d99b1a522ef h2,  #intro-block_8eeea873edb0c2c0886c8d99b1a522ef h3,  #intro-block_8eeea873edb0c2c0886c8d99b1a522ef h4,  #intro-block_8eeea873edb0c2c0886c8d99b1a522ef h5,  #intro-block_8eeea873edb0c2c0886c8d99b1a522ef h6 {\r\n\t\t\t                                                                                                                                                                          color: #313131;\r\n\t\t                                                                                                                                                                          }\r\n    <\/style>\r\n<\/div>\r\n\n\n<div id=\"content-image-block_1481d7d994d80602645e507858578728\" class=\"right-image-content  content-image\">\r\n    <div class=\"row row-center\">\r\n        <div class=\"columns-12 center-content content-image-container\">\r\n            <div class=\"content-column columns-5\">\r\n                <h6><\/h6>\r\n\t\t\t\t<h2>L&#8217;instabilit\u00e9 g\u00e9opolitique influence les choix de destinations<\/h2>                <div class=\"contents\">\r\n\t\t\t\t\t<ul>\n<li><strong>68 % des r\u00e9pondants anticipent de rester au Canada pour au moins un de leurs voyages<\/strong><\/li>\n<li><strong>95 % de ceux qui \u00e9vitent les \u00c9tats-Unis pr\u00e9voient d&#8217;explorer d&#8217;autres destinations, notamment le Mexique et les Cara\u00efbes (38 %)<\/strong><\/li>\n<li><strong>62 % de la g\u00e9n\u00e9ration Z s&#8217;attendent \u00e0 une am\u00e9lioration du climat g\u00e9opolitique entourant les voyages aux \u00c9tats-Unis<\/strong><\/li>\n<li><strong>54 % des baby-boomers annulent tous leurs projets de voyage aux \u00c9tats-Unis en 2026<\/strong><\/li>\n<\/ul>\n                <\/div>\r\n                <div class=\"cta-container\">\r\n\t\t\t\t\t                <\/div>\r\n            <\/div>\r\n            <div class=\"image-column columns-5 background-box-1\">\r\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1729\" src=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-4-Hotel.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-4-Hotel.jpg 1536w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-4-Hotel-267x300.jpg 267w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-4-Hotel-910x1024.jpg 910w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-4-Hotel-768x865.jpg 768w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-4-Hotel-1365x1536.jpg 1365w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-4-Hotel-1200x1351.jpg 1200w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-4-Hotel-980x1103.jpg 980w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-4-Hotel-480x540.jpg 480w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/>\r\n\t\t\t\t            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n    <style>\r\n\t\t#content-image-block_1481d7d994d80602645e507858578728 {\r\n\t\t\tbackground-color: #fff;\r\n\t\t\tpadding-top: 90px;\r\n\t\t\tpadding-bottom: 90px;\r\n\t\t\tmargin-top: 0px;\r\n\t\t\tmargin-bottom: 0px;\r\n\t\t}\r\n\r\n\t\t#content-image-block_1481d7d994d80602645e507858578728 .content-column {\r\n\t\t\tbackground-color: #fff;\r\n\t\t\tcolor: #000000;\r\n\t\t}\r\n\r\n\r\n\r\n    <\/style>\r\n\t<\/div>\r\n\n\n<div id=\"content-image-block_5b21157a50da4ef444122daeaa18891f\" class=\"left-image-content  content-image\">\r\n    <div class=\"row row-center\">\r\n        <div class=\"columns-12 center-content content-image-container\">\r\n            <div class=\"content-column columns-5\">\r\n                <h6><\/h6>\r\n\t\t\t\t<h2>Les Canadiens, toutes g\u00e9n\u00e9rations confondues, appr\u00e9cient l&#8217;assurance voyage<\/h2>                <div class=\"contents\">\r\n\t\t\t\t\t<p>&nbsp;<\/p>\n<ul>\n<li style=\"text-align: left;\">\n<h5>54 % des baby-boomers et 53 % de la g\u00e9n\u00e9ration X citent la souscription d&#8217;une assurance voyage comme \u00e9tant essentielle pour voyager sereinement<\/h5>\n<\/li>\n<li style=\"text-align: left;\">\n<h5>47 % des mill\u00e9niaux et 42 % de la g\u00e9n\u00e9ration Z affirment que l&#8217;assurance voyage les aide \u00e0 se sentir plus en confiance<\/h5>\n<\/li>\n<li>\n<h5 style=\"text-align: left;\">56 % souscrivent une assurance voyage par le biais de leur r\u00e9gime d\u2019assurance collective, et 30 % via leur carte de cr\u00e9dit<\/h5>\n<\/li>\n<\/ul>\n                <\/div>\r\n                <div class=\"cta-container\">\r\n\t\t\t\t\t                <\/div>\r\n            <\/div>\r\n            <div class=\"image-column columns-5 background-box-1\">\r\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1728\" src=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-5-Dollars.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-5-Dollars.jpg 1536w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-5-Dollars-267x300.jpg 267w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-5-Dollars-910x1024.jpg 910w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-5-Dollars-768x864.jpg 768w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-5-Dollars-1365x1536.jpg 1365w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-5-Dollars-1200x1350.jpg 1200w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-5-Dollars-980x1103.jpg 980w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-5-Dollars-480x540.jpg 480w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/>\r\n\t\t\t\t            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n    <style>\r\n\t\t#content-image-block_5b21157a50da4ef444122daeaa18891f {\r\n\t\t\tbackground-color: #fff;\r\n\t\t\tpadding-top: 40px;\r\n\t\t\tpadding-bottom: 0px;\r\n\t\t\tmargin-top: 0px;\r\n\t\t\tmargin-bottom: 0px;\r\n\t\t}\r\n\r\n\t\t#content-image-block_5b21157a50da4ef444122daeaa18891f .content-column {\r\n\t\t\tbackground-color: #fff;\r\n\t\t\tcolor: #000000;\r\n\t\t}\r\n\r\n\r\n\r\n    <\/style>\r\n\t<\/div>\r\n\n\n<div id=\"intro-block_867bd8fc18d3c7da52db91f4200c5fbd\"\r\n     class=\"centered-intro blue-background-intro  intro\">\r\n            <div class=\"row row-center\">\r\n            <div class=\"centered-intro columns-8 content-container\">\r\n                <div class=\"headings\">\r\n                    <h6><\/h6>\r\n                    <h2>Les outils d&#8217;IA permettent aux Canadiens de planifier leurs voyages de mani\u00e8re plus intelligente en :<\/h2>                <\/div>\r\n                <div class=\"contents\">\r\n                    \r\n\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        <style>\r\n\t\t#intro-block_867bd8fc18d3c7da52db91f4200c5fbd {\r\n\t\t\tbackground: #185E9E;\r\n\t\t\tpadding-top: 0px;\r\n\t\t\tpadding-bottom: 0px;\r\n\t\t}\r\n\r\n\t\t#intro-block_867bd8fc18d3c7da52db91f4200c5fbd  p,  #intro-block_867bd8fc18d3c7da52db91f4200c5fbd h1,  #intro-block_867bd8fc18d3c7da52db91f4200c5fbd h2,  #intro-block_867bd8fc18d3c7da52db91f4200c5fbd h3,  #intro-block_867bd8fc18d3c7da52db91f4200c5fbd h4,  #intro-block_867bd8fc18d3c7da52db91f4200c5fbd h5,  #intro-block_867bd8fc18d3c7da52db91f4200c5fbd h6 {\r\n\t\t\t                                                                                                                                                                          color: #313131;\r\n\t\t                                                                                                                                                                          }\r\n    <\/style>\r\n<\/div>\r\n\n\n\n<div id=\"icon-post-block_25837d80d5d51e22fc59106406dadd19\" class=\"icon-posts-wrapper blue-background-icon-post icon-posts\">\n\n    <div class=\"row row-center\">\n\n    <h2 class=\"placeholder-text\"><\/h2>\n\n        <div class=\"columns-12 block-grid-4\">\n\n\n            \n\n                       <div class=\"icon-post\n\n                                                 \">\n\n                            <img decoding=\"async\" src=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-6-Title-Icon-Umbrellas.jpg\" alt=\"\">\n\n                              <h4 class=\"heading\">Trouvant les bonnes destinations<\/h4>                            \n\n\n                            \n                        <\/div>\n\n\n\n                \n\n                       <div class=\"icon-post\n\n                                                 \">\n\n                            <img decoding=\"async\" src=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-7-Title-Icon-Balancing-Budgets.jpg\" alt=\"\">\n\n                              <h4 class=\"heading\">\u00c9quilibrant les budgets<\/h4>                            \n\n\n                            \n                        <\/div>\n\n\n\n                \n\n                       <div class=\"icon-post\n\n                                                 \">\n\n                            <img decoding=\"async\" src=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-8-Title-Icon-Maximizing-Experiences.jpg\" alt=\"\">\n\n                              <h4 class=\"heading\">Optimisant chaque exp\u00e9rience<\/h4>                            \n\n\n                            \n                        <\/div>\n\n\n\n                \n\n        <\/div>\n\n    <\/div>\n\n    <style>\n        #icon-post-block_25837d80d5d51e22fc59106406dadd19 {\n            background: #185E9E;\n            padding-top: px;\n            padding-bottom: 70px;\n        }\n\n\n         #icon-post-block_25837d80d5d51e22fc59106406dadd19 .icon-post {\n            background-color: #185E9E;\n        }\n\n         #icon-post-block_25837d80d5d51e22fc59106406dadd19 .heading {\n\n        }\n\n        \n    <\/style>\n<\/div>\n\n\n<div id=\"intro-block_5901a97d0d383a10c7ac494977152618\"\r\n     class=\"centered-intro   intro\">\r\n            <div class=\"row row-center\">\r\n            <div class=\"centered-intro columns-8 content-container\">\r\n                <div class=\"headings\">\r\n                    <h6><\/h6>\r\n                    <h2>Nous sommes l\u00e0 pour vous aider<\/h2>                <\/div>\r\n                <div class=\"contents\">\r\n                    <p>Une approche personnalis\u00e9e de l&#8217;assurance et de l&#8217;assistance voyage peut aider \u00e0 faire face \u00e0 tous tracas \u00e9ventuels durant votre s\u00e9jour, g\u00e9rer les co\u00fbts de sant\u00e9 inattendus ou autres p\u00e9pins, que ce soit en dehors de la province ou du pays.<\/p>\n\r\n\r\n                                            <div class=\"cta-container\">\r\n                                                            <a class=\"button one\" href=\"https:\/\/www.bluecross.ca\/fr\/travel-coverage\/\" >En savoir plus<\/a>                                                    <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        <style>\r\n\t\t#intro-block_5901a97d0d383a10c7ac494977152618 {\r\n\t\t\tbackground: #F1F9FF;\r\n\t\t\tpadding-top: 0px;\r\n\t\t\tpadding-bottom: 100px;\r\n\t\t}\r\n\r\n\t\t#intro-block_5901a97d0d383a10c7ac494977152618  p,  #intro-block_5901a97d0d383a10c7ac494977152618 h1,  #intro-block_5901a97d0d383a10c7ac494977152618 h2,  #intro-block_5901a97d0d383a10c7ac494977152618 h3,  #intro-block_5901a97d0d383a10c7ac494977152618 h4,  #intro-block_5901a97d0d383a10c7ac494977152618 h5,  #intro-block_5901a97d0d383a10c7ac494977152618 h6 {\r\n\t\t\t                                                                                                                                                                          color: #313131;\r\n\t\t                                                                                                                                                                          }\r\n    <\/style>\r\n<\/div>\r\n\n\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":14,"featured_media":7038,"parent":0,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"pages\/_anvil-blocks.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-7503","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n<title>\u00c9tude Croix Bleue 2026<\/title>\n<meta name=\"description\" content=\"Face \u00e0 l&#039;incertitude g\u00e9opolitique, au surtourisme et au changement climatique, les Canadiens repensent leur fa\u00e7on de voyager - et non pas s&#039;ils voyagent ou non.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9tude Croix Bleue 2026\" \/>\n<meta property=\"og:description\" content=\"Face \u00e0 l&#039;incertitude g\u00e9opolitique, au surtourisme et au changement climatique, les Canadiens repensent leur fa\u00e7on de voyager - et non pas s&#039;ils voyagent ou non.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bluecross.ca\/fr\/etude-croix-bleue-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Croix Bleue du Canada\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-03T22:51:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/02\/getty-images-h_KmVVwRD88-unsplash-scaled-e1740444245233.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"r\u00e9sum\u00e9_grande_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bluecross.ca\/etude-croix-bleue-2026\/\",\"url\":\"https:\/\/www.bluecross.ca\/etude-croix-bleue-2026\/\",\"name\":\"Blue Cross \u00c9tude Croix Bleue 2026\",\"isPartOf\":{\"@id\":\"https:\/\/www.bluecross.ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.bluecross.ca\/etude-croix-bleue-2026\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.bluecross.ca\/etude-croix-bleue-2026\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/02\/getty-images-h_KmVVwRD88-unsplash-scaled-e1740444245233.jpg\",\"datePublished\":\"2025-12-02T13:06:03+00:00\",\"dateModified\":\"2025-12-03T22:51:43+00:00\",\"description\":\"Canadians are rethinking how they travel - not whether they travel - given geopolitical uncertainty, over-tourism and climate change.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bluecross.ca\/etude-croix-bleue-2026\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bluecross.ca\/etude-croix-bleue-2026\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.bluecross.ca\/etude-croix-bleue-2026\/#primaryimage\",\"url\":\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/02\/getty-images-h_KmVVwRD88-unsplash-scaled-e1740444245233.jpg\",\"contentUrl\":\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/02\/getty-images-h_KmVVwRD88-unsplash-scaled-e1740444245233.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"Woman and man hike up a lush green forest mountain\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bluecross.ca\/etude-croix-bleue-2026\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.bluecross.ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00c9tude Croix Bleue 2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bluecross.ca\/#website\",\"url\":\"https:\/\/www.bluecross.ca\/\",\"name\":\"Blue Cross of Canada\",\"description\":\"Canada&#039;s Trusted Insurance\",\"publisher\":{\"@id\":\"https:\/\/www.bluecross.ca\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bluecross.ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.bluecross.ca\/#organization\",\"name\":\"Blue Cross of Canada\",\"url\":\"https:\/\/www.bluecross.ca\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.bluecross.ca\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2021\/11\/BlueCross_Logo.svg\",\"contentUrl\":\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2021\/11\/BlueCross_Logo.svg\",\"width\":302,\"height\":44,\"caption\":\"Blue Cross of Canada\"},\"image\":{\"@id\":\"https:\/\/www.bluecross.ca\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Blue Cross \u00c9tude Croix Bleue 2026","description":"Face \u00e0 l'incertitude g\u00e9opolitique, au surtourisme et au changement climatique, les Canadiens repensent leur fa\u00e7on de voyager - et non pas s'ils voyagent ou non.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Blue Cross \u00c9tude Croix Bleue 2026","og_description":"Canadians are rethinking how they travel - not whether they travel - given geopolitical uncertainty, over-tourism and climate change.","og_url":"https:\/\/www.bluecross.ca\/etude-croix-bleue-2026\/","og_site_name":"Blue Cross of Canada","article_modified_time":"2025-12-03T22:51:43+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/02\/getty-images-h_KmVVwRD88-unsplash-scaled-e1740444245233.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.bluecross.ca\/etude-croix-bleue-2026\/","url":"https:\/\/www.bluecross.ca\/fr\/etude-croix-bleue-2026\/","name":"\u00c9tude Croix Bleue 2026","isPartOf":{"@id":"https:\/\/www.bluecross.ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bluecross.ca\/etude-croix-bleue-2026\/#primaryimage"},"image":{"@id":"https:\/\/www.bluecross.ca\/etude-croix-bleue-2026\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/02\/getty-images-h_KmVVwRD88-unsplash-scaled-e1740444245233.jpg","datePublished":"2025-12-02T13:06:03+00:00","dateModified":"2025-12-03T22:51:43+00:00","description":"Face \u00e0 l'incertitude g\u00e9opolitique, au surtourisme et au changement climatique, les Canadiens repensent leur fa\u00e7on de voyager - et non pas s'ils voyagent ou non.","breadcrumb":{"@id":"https:\/\/www.bluecross.ca\/etude-croix-bleue-2026\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bluecross.ca\/etude-croix-bleue-2026\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bluecross.ca\/etude-croix-bleue-2026\/#primaryimage","url":"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/02\/getty-images-h_KmVVwRD88-unsplash-scaled-e1740444245233.jpg","contentUrl":"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/02\/getty-images-h_KmVVwRD88-unsplash-scaled-e1740444245233.jpg","width":2560,"height":1707,"caption":"Woman and man hike up a lush green forest mountain"},{"@type":"BreadcrumbList","@id":"https:\/\/www.bluecross.ca\/etude-croix-bleue-2026\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.bluecross.ca\/"},{"@type":"ListItem","position":2,"name":"\u00c9tude Croix Bleue 2026"}]},{"@type":"WebSite","@id":"https:\/\/www.bluecross.ca\/#website","url":"https:\/\/www.bluecross.ca\/fr\/","name":"Croix Bleue du Canada","description":"L&#039;assurance de confiance au Canada","publisher":{"@id":"https:\/\/www.bluecross.ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bluecross.ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.bluecross.ca\/#organization","name":"Croix Bleue du Canada","url":"https:\/\/www.bluecross.ca\/fr\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bluecross.ca\/#\/schema\/logo\/image\/","url":"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2021\/11\/BlueCross_Logo.svg","contentUrl":"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2021\/11\/BlueCross_Logo.svg","width":302,"height":44,"caption":"Blue Cross of Canada"},"image":{"@id":"https:\/\/www.bluecross.ca\/#\/schema\/logo\/image\/"}}]}},"ACF":{"show_footer_callout":false,"page_banner":[{"callout_component_subtitle":"","callout_component_heading":"<h2>\u00c9tude Croix Bleue sur les intentions de voyage 2026<\/h2>\n<style>\n.statistics-wrapper .statistic .heading {\n    max-width: 210px;\n}\n.site-header, .site-utility, .site-footer{\n    display:none !important;\n}\n<\/style>\n","callout_component_text":"","callout_component_image":7464,"callout_component_buttons":false,"overlay":false,"overlay_color":"","banner_video":false}],"region_links":false},"featured_image":{"url":"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/02\/getty-images-h_KmVVwRD88-unsplash-scaled-e1740444245233.jpg","alt":"Woman and man hike up a lush green forest mountain"},"_links":{"self":[{"href":"https:\/\/www.bluecross.ca\/wp-json\/wp\/v2\/pages\/7503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bluecross.ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bluecross.ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bluecross.ca\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bluecross.ca\/wp-json\/wp\/v2\/comments?post=7503"}],"version-history":[{"count":32,"href":"https:\/\/www.bluecross.ca\/wp-json\/wp\/v2\/pages\/7503\/revisions"}],"predecessor-version":[{"id":7551,"href":"https:\/\/www.bluecross.ca\/wp-json\/wp\/v2\/pages\/7503\/revisions\/7551"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bluecross.ca\/wp-json\/wp\/v2\/media\/7038"}],"wp:attachment":[{"href":"https:\/\/www.bluecross.ca\/wp-json\/wp\/v2\/media?parent=7503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}