{"id":7452,"date":"2025-12-01T21:06:14","date_gmt":"2025-12-01T21:06:14","guid":{"rendered":"https:\/\/www.bluecross.ca\/?page_id=7452"},"modified":"2025-12-04T18:00:50","modified_gmt":"2025-12-04T18:00:50","slug":"travel-study-2026","status":"publish","type":"page","link":"https:\/\/www.bluecross.ca\/travel-study-2026\/","title":{"rendered":"Travel Study 2026"},"content":{"rendered":"<div id=\"content-image-block_e08b16c562c3459e109a30f191ba051f\" class=\"right-image-content  content-image\">\r\n    <div class=\"row row-center\">\r\n        <div class=\"columns-12 center-content content-image-container\">\r\n            <div class=\"content-column columns-5\">\r\n                <h6><\/h6>\r\n\t\t\t\t<h2>Canadians are travelling smarter with AI<\/h2>                <div class=\"contents\">\r\n\t\t\t\t\t<p><span class=\"TextRun SCXW128287132 BCX4\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW128287132 BCX4\" data-ccp-parastyle=\"No Spacing\">Our survey of over 2,000 adults found that geopolitical instability and rising costs, particularly in the U.S., are reshaping Canadian travel habits.<\/span><\/span><\/p>\n<p><span class=\"TextRun SCXW128287132 BCX4\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW128287132 BCX4\" data-ccp-parastyle=\"No Spacing\">Many Canadians are turning to AI to plan more cost-effective trips and make informed decisions about where and when to visit.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n                <\/div>\r\n                <div class=\"cta-container\">\r\n\t\t\t\t\t                        <div class=\"cta-container\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"button one\" href=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/2026-Blue-Cross-Travel-Study-Report-11-18-25.pdf\" >Read the Full Report<\/a>\t\t\t\t\t\t\t                        <\/div>\r\n\t\t\t\t\t                <\/div>\r\n            <\/div>\r\n            <div class=\"image-column columns-5 background-box-1\">\r\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1727\" src=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-2-Laptop.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-2-Laptop.jpg 1536w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-2-Laptop-267x300.jpg 267w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-2-Laptop-911x1024.jpg 911w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-2-Laptop-768x864.jpg 768w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-2-Laptop-1366x1536.jpg 1366w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-2-Laptop-1200x1349.jpg 1200w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-2-Laptop-980x1102.jpg 980w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-2-Laptop-480x540.jpg 480w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/>\r\n\t\t\t\t            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n    <style>\r\n\t\t#content-image-block_e08b16c562c3459e109a30f191ba051f {\r\n\t\t\tbackground-color: #fff;\r\n\t\t\tpadding-top: 60px;\r\n\t\t\tpadding-bottom: 80px;\r\n\t\t\tmargin-top: 0px;\r\n\t\t\tmargin-bottom: 0px;\r\n\t\t}\r\n\r\n\t\t#content-image-block_e08b16c562c3459e109a30f191ba051f .content-column {\r\n\t\t\tbackground-color: #fff;\r\n\t\t\tcolor: #000000;\r\n\t\t}\r\n\r\n\r\n\r\n    <\/style>\r\n\t<\/div>\r\n\n\n\r\n<div id=\"statistic-block_6ef17dd4a327286b53cc230a984b3ead\" class=\"statistics-wrapper statistic\">\r\n\r\n    <div class=\"row row-center\">\r\n\r\n        <div class=\"columns-10 block-grid-3\">\r\n\r\n\r\n            \r\n\r\n                       <div class=\"statistic\">\r\n\r\n                        <div class=\"statistic-container\">\r\n                            <img decoding=\"async\" src=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2021\/12\/wellness.svg\" alt=\"\">\r\n\r\n                            <div class=\"stat-container\">\r\n                                \r\n                                <h3><\/h3>\r\n                                <h2 class=\"stat\" data-count=\"49\">0<\/h2>\r\n                                <h3> %<\/h3>\r\n                            <\/div>\r\n\r\n                            <h4 class=\"heading\">Now use AI to plan trips<\/h4>\r\n                            <p><\/p>\r\n                        <\/div>\r\n\r\n                        <\/div>\r\n\r\n\r\n\r\n                \r\n\r\n                       <div class=\"statistic\">\r\n\r\n                        <div class=\"statistic-container\">\r\n                            <img decoding=\"async\" src=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2021\/11\/Travel_Icon.svg\" alt=\"\">\r\n\r\n                            <div class=\"stat-container\">\r\n                                \r\n                                <h3><\/h3>\r\n                                <h2 class=\"stat\" data-count=\"76\">0<\/h2>\r\n                                <h3>%<\/h3>\r\n                            <\/div>\r\n\r\n                            <h4 class=\"heading\">Are less likely to travel to the U.S. in 2026<\/h4>\r\n                            <p><\/p>\r\n                        <\/div>\r\n\r\n                        <\/div>\r\n\r\n\r\n\r\n                \r\n\r\n                       <div class=\"statistic\">\r\n\r\n                        <div class=\"statistic-container\">\r\n                            <img decoding=\"async\" src=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2021\/12\/health_spending.svg\" alt=\"\">\r\n\r\n                            <div class=\"stat-container\">\r\n                                \r\n                                <h3><\/h3>\r\n                                <h2 class=\"stat\" data-count=\"87\">0<\/h2>\r\n                                <h3>%<\/h3>\r\n                            <\/div>\r\n\r\n                            <h4 class=\"heading\">Are cutting back on some travel expenses<\/h4>\r\n                            <p><\/p>\r\n                        <\/div>\r\n\r\n                        <\/div>\r\n\r\n\r\n\r\n                \r\n\r\n        <\/div>\r\n\r\n    <\/div>\r\n\r\n    <style>\r\n        #statistic-block_6ef17dd4a327286b53cc230a984b3ead {\r\n            background: #F1F9FF;\r\n            padding-top: 30px;\r\n            padding-bottom: 30px;\r\n        }\r\n\r\n\r\n         #statistic-block_6ef17dd4a327286b53cc230a984b3ead .stat,#statistic-block_6ef17dd4a327286b53cc230a984b3ead h3  {\r\n            color: ;\r\n        }\r\n\r\n    <\/style>\r\n<\/div>\r\n\n\n<div id=\"content-image-block_b0f06ef3d8941a4e851a47f943957928\" class=\"left-image-content  content-image\">\r\n    <div class=\"row row-center\">\r\n        <div class=\"columns-12 center-content content-image-container\">\r\n            <div class=\"content-column columns-5\">\r\n                <h6><\/h6>\r\n\t\t\t\t<h2>AI is reshaping how Canadians plan trips<\/h2>                <div class=\"contents\">\r\n\t\t\t\t\t<p>&nbsp;<\/p>\n<ul>\n<li style=\"text-align: left;\">\n<h5 style=\"text-align: left;\">87% of Canadians are cutting back on travel expenses, with AI helping them find cost-effective alternatives<\/h5>\n<\/li>\n<li style=\"text-align: left;\">\n<h5 style=\"text-align: left;\">Younger travellers use AI the most, including 70% of Gen Z and 63% of Millennials<\/h5>\n<\/li>\n<li style=\"text-align: left;\">\n<h5 style=\"text-align: left;\">Usage is still present across generations, with 43% of Gen X and 23% of Boomers also turning to AI for trip planning<\/h5>\n<\/li>\n<\/ul>\n                <\/div>\r\n                <div class=\"cta-container\">\r\n\t\t\t\t\t                <\/div>\r\n            <\/div>\r\n            <div class=\"image-column columns-5 background-box-1\">\r\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1723\" src=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-3-Cost.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-3-Cost.jpg 1536w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-3-Cost-267x300.jpg 267w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-3-Cost-913x1024.jpg 913w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-3-Cost-768x862.jpg 768w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-3-Cost-1369x1536.jpg 1369w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-3-Cost-1200x1346.jpg 1200w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-3-Cost-980x1099.jpg 980w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-3-Cost-480x538.jpg 480w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/>\r\n\t\t\t\t            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n    <style>\r\n\t\t#content-image-block_b0f06ef3d8941a4e851a47f943957928 {\r\n\t\t\tbackground-color: #fff;\r\n\t\t\tpadding-top: 60px;\r\n\t\t\tpadding-bottom: 40px;\r\n\t\t\tmargin-top: 0px;\r\n\t\t\tmargin-bottom: 0px;\r\n\t\t}\r\n\r\n\t\t#content-image-block_b0f06ef3d8941a4e851a47f943957928 .content-column {\r\n\t\t\tbackground-color: #fff;\r\n\t\t\tcolor: #000000;\r\n\t\t}\r\n\r\n\r\n\r\n    <\/style>\r\n\t<\/div>\r\n\n\n<div id=\"intro-block_46b611d93f7a1b7be9fec2074bfa86a6\"\r\n     class=\"centered-intro   intro\">\r\n            <div class=\"row row-center\">\r\n            <div class=\"centered-intro columns-8 content-container\">\r\n                <div class=\"headings\">\r\n                    <h6><\/h6>\r\n                    <h2>Confidence and protection remain central to Canadian travel habits<\/h2>                <\/div>\r\n                <div class=\"contents\">\r\n                    \r\n\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        <style>\r\n\t\t#intro-block_46b611d93f7a1b7be9fec2074bfa86a6 {\r\n\t\t\tbackground: #F1F9FF;\r\n\t\t\tpadding-top: 0px;\r\n\t\t\tpadding-bottom: 0px;\r\n\t\t}\r\n\r\n\t\t#intro-block_46b611d93f7a1b7be9fec2074bfa86a6  p,  #intro-block_46b611d93f7a1b7be9fec2074bfa86a6 h1,  #intro-block_46b611d93f7a1b7be9fec2074bfa86a6 h2,  #intro-block_46b611d93f7a1b7be9fec2074bfa86a6 h3,  #intro-block_46b611d93f7a1b7be9fec2074bfa86a6 h4,  #intro-block_46b611d93f7a1b7be9fec2074bfa86a6 h5,  #intro-block_46b611d93f7a1b7be9fec2074bfa86a6 h6 {\r\n\t\t\t                                                                                                                                                                          color: #313131;\r\n\t\t                                                                                                                                                                          }\r\n    <\/style>\r\n<\/div>\r\n\n\n\n<div id=\"icon-post-block_9ec274d2305844a8223bf96dcbe6b40e\" class=\"icon-posts-wrapper white-background-icon-post icon-posts\">\n\n    <div class=\"row row-center\">\n\n    <h2 class=\"placeholder-text\"><\/h2>\n\n        <div class=\"columns-12 block-grid-4\">\n\n\n            \n\n                       <div class=\"icon-post\n\n                                                 \">\n\n                            <img decoding=\"async\" src=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-07-at-3.14.25-PM.png\" alt=\"\">\n\n                              <h4 class=\"heading\">Intentional approach to travel<\/h4>                            <p>Despite geopolitical uncertainty, Canadians are committed to travel and recognize that health care and financial protection are essential parts of  responsible trip planning. In fact, 86% of travellers have some form of travel insurance, whether purchased directly (56%) or through workplace plans and credit cards (30%).<\/p>\n\n\n\n                            \n                        <\/div>\n\n\n\n                \n\n                       <div class=\"icon-post\n\n                                                 \">\n\n                            <img decoding=\"async\" src=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-07-at-3.14.44-PM.png\" alt=\"\">\n\n                              <h4 class=\"heading\">Travellers prioritize protection<\/h4>                            <p>Awareness of medical costs abroad remains high, with 83% of Canadians recognizing that an overnight emergency room visit could exceed $3,600 CAD. Many view travel insurance a key part of planning, providing greater confidence amid rising prices and global uncertainty.<\/p>\n\n\n\n                            \n                        <\/div>\n\n\n\n                \n\n                       <div class=\"icon-post\n\n                                                 \">\n\n                            <img decoding=\"async\" src=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-07-at-3.15.03-PM-e1739995766261.png\" alt=\"\">\n\n                              <h4 class=\"heading\">Younger Canadians turn to insurance<\/h4>                            <p>42% of Gen Z and 47% of Millennials now view purchasing travel insurance as a peace-of-mind essential, up from 39% and 43% in 2025, respectively.<\/p>\n\n\n\n                            \n                        <\/div>\n\n\n\n                \n\n        <\/div>\n\n    <\/div>\n\n    <style>\n        #icon-post-block_9ec274d2305844a8223bf96dcbe6b40e {\n            background: #F1F9FF;\n            padding-top: px;\n            padding-bottom: 70px;\n        }\n\n\n         #icon-post-block_9ec274d2305844a8223bf96dcbe6b40e .icon-post {\n            background-color: #fff;\n        }\n\n         #icon-post-block_9ec274d2305844a8223bf96dcbe6b40e .heading {\n\n        }\n\n        \n    <\/style>\n<\/div>\n\n\n<div id=\"intro-block_c518dec29caad5265dd468765f4e254b\"\r\n     class=\"centered-intro   intro\">\r\n            <div class=\"row row-center\">\r\n            <div class=\"centered-intro columns-8 content-container\">\r\n                <div class=\"headings\">\r\n                    <h6><\/h6>\r\n                    <h2><\/h2>                <\/div>\r\n                <div class=\"contents\">\r\n                    <p>Together, these trends highlight a new mindset and rising expectations among younger travellers to stay protected, prepared and confident wherever they go.<\/p>\n\r\n\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        <style>\r\n\t\t#intro-block_c518dec29caad5265dd468765f4e254b {\r\n\t\t\tbackground: #fff;\r\n\t\t\tpadding-top: 0px;\r\n\t\t\tpadding-bottom: 70px;\r\n\t\t}\r\n\r\n\t\t#intro-block_c518dec29caad5265dd468765f4e254b  p,  #intro-block_c518dec29caad5265dd468765f4e254b h1,  #intro-block_c518dec29caad5265dd468765f4e254b h2,  #intro-block_c518dec29caad5265dd468765f4e254b h3,  #intro-block_c518dec29caad5265dd468765f4e254b h4,  #intro-block_c518dec29caad5265dd468765f4e254b h5,  #intro-block_c518dec29caad5265dd468765f4e254b h6 {\r\n\t\t\t                                                                                                                                                                          color: #313131;\r\n\t\t                                                                                                                                                                          }\r\n    <\/style>\r\n<\/div>\r\n\n\n<div id=\"intro-block_92052f837069d6a27311404f8828aa92\"\r\n     class=\"centered-intro blue-background-intro  intro\">\r\n            <div class=\"row row-center\">\r\n            <div class=\"centered-intro columns-8 content-container\">\r\n                <div class=\"headings\">\r\n                    <h6><\/h6>\r\n                    <h2>Learn more about the Study<\/h2>                <\/div>\r\n                <div class=\"contents\">\r\n                    \r\n\r\n                                            <div class=\"cta-container\">\r\n                                                            <a class=\"button one\" href=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/2026-Blue-Cross-Travel-Study-Report-11-18-25.pdf\" >Read the Full Report<\/a>                                                    <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        <style>\r\n\t\t#intro-block_92052f837069d6a27311404f8828aa92 {\r\n\t\t\tbackground: #185E9E;\r\n\t\t\tpadding-top: 0px;\r\n\t\t\tpadding-bottom: 80px;\r\n\t\t}\r\n\r\n\t\t#intro-block_92052f837069d6a27311404f8828aa92  p,  #intro-block_92052f837069d6a27311404f8828aa92 h1,  #intro-block_92052f837069d6a27311404f8828aa92 h2,  #intro-block_92052f837069d6a27311404f8828aa92 h3,  #intro-block_92052f837069d6a27311404f8828aa92 h4,  #intro-block_92052f837069d6a27311404f8828aa92 h5,  #intro-block_92052f837069d6a27311404f8828aa92 h6 {\r\n\t\t\t                                                                                                                                                                          color: #313131;\r\n\t\t                                                                                                                                                                          }\r\n    <\/style>\r\n<\/div>\r\n\n\n<div id=\"content-image-block_65e9d8dd088e43769493c9d3eb3caf15\" class=\"right-image-content  content-image\">\r\n    <div class=\"row row-center\">\r\n        <div class=\"columns-12 center-content content-image-container\">\r\n            <div class=\"content-column columns-5\">\r\n                <h6><\/h6>\r\n\t\t\t\t<h2>Geopolitical instability is influencing destination choices<\/h2>                <div class=\"contents\">\r\n\t\t\t\t\t<h5 style=\"text-align: left;\" data-mce-style=\"text-align: left;\"><\/h5>\n<ul>\n<li style=\"font-weight: 400; text-align: left;\" data-mce-style=\"font-weight: 400; text-align: left;\">\n<h5 style=\"text-align: left;\" data-mce-style=\"text-align: left;\">68% of travellers plan to stay in Canada for at least one trip<\/h5>\n<\/li>\n<li style=\"font-weight: 400; text-align: left;\" data-mce-style=\"font-weight: 400; text-align: left;\">\n<h5 style=\"text-align: left;\" data-mce-style=\"text-align: left;\">95%<span class=\"TextRun SCXW159135948 BCX4\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW159135948 BCX4\" data-ccp-parastyle=\"No Spacing\"> of those avoiding the U.S. plan to explore elsewhere, including Mexico and the Caribbean (38%) <\/span><\/span><\/h5>\n<\/li>\n<li style=\"text-align: left;\" data-mce-style=\"text-align: left;\">\n<h5>62% of Gen Z travellers expect U.S. travel sentiment to improve<\/h5>\n<\/li>\n<li>\n<h5 style=\"text-align: left;\" data-mce-style=\"text-align: left;\"><span class=\"NormalTextRun SCXW212478406 BCX4\" data-ccp-parastyle=\"Question\/Note Text\">54% of Boomers are cancelling all U.S. travel plans in 2026<\/span><\/h5>\n<\/li>\n<\/ul>\n                <\/div>\r\n                <div class=\"cta-container\">\r\n\t\t\t\t\t                <\/div>\r\n            <\/div>\r\n            <div class=\"image-column columns-5 background-box-1\">\r\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1729\" src=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-4-Hotel.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-4-Hotel.jpg 1536w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-4-Hotel-267x300.jpg 267w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-4-Hotel-910x1024.jpg 910w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-4-Hotel-768x865.jpg 768w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-4-Hotel-1365x1536.jpg 1365w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-4-Hotel-1200x1351.jpg 1200w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-4-Hotel-980x1103.jpg 980w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-4-Hotel-480x540.jpg 480w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/>\r\n\t\t\t\t            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n    <style>\r\n\t\t#content-image-block_65e9d8dd088e43769493c9d3eb3caf15 {\r\n\t\t\tbackground-color: #fff;\r\n\t\t\tpadding-top: 70px;\r\n\t\t\tpadding-bottom: 90px;\r\n\t\t\tmargin-top: 0px;\r\n\t\t\tmargin-bottom: 0px;\r\n\t\t}\r\n\r\n\t\t#content-image-block_65e9d8dd088e43769493c9d3eb3caf15 .content-column {\r\n\t\t\tbackground-color: #fff;\r\n\t\t\tcolor: #000000;\r\n\t\t}\r\n\r\n\r\n\r\n    <\/style>\r\n\t<\/div>\r\n\n\n<div id=\"content-image-block_03d61a703eb40e6b48b5082d164309a5\" class=\"left-image-content  content-image\">\r\n    <div class=\"row row-center\">\r\n        <div class=\"columns-12 center-content content-image-container\">\r\n            <div class=\"content-column columns-5\">\r\n                <h6><\/h6>\r\n\t\t\t\t<h2>Canadians of all ages value travel insurance<\/h2>                <div class=\"contents\">\r\n\t\t\t\t\t<p>&nbsp;<\/p>\n<ul>\n<li style=\"text-align: left;\">\n<h5>54% of Boomers and 53% of Gen X cite purchasing travel insurance as a top factor for peace of mind when they travel<\/h5>\n<\/li>\n<li style=\"text-align: left;\">\n<h5>47% of Millennials and 42% of Gen Z say travel insurance helps them feel more at ease<\/h5>\n<\/li>\n<li>\n<h5 style=\"text-align: left;\">56% purchase travel insurance through workplace plans and credit cards (30%)<\/h5>\n<\/li>\n<\/ul>\n                <\/div>\r\n                <div class=\"cta-container\">\r\n\t\t\t\t\t                <\/div>\r\n            <\/div>\r\n            <div class=\"image-column columns-5 background-box-1\">\r\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1728\" src=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-5-Dollars.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-5-Dollars.jpg 1536w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-5-Dollars-267x300.jpg 267w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-5-Dollars-910x1024.jpg 910w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-5-Dollars-768x864.jpg 768w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-5-Dollars-1365x1536.jpg 1365w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-5-Dollars-1200x1350.jpg 1200w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-5-Dollars-980x1103.jpg 980w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-5-Dollars-480x540.jpg 480w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/>\r\n\t\t\t\t            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n    <style>\r\n\t\t#content-image-block_03d61a703eb40e6b48b5082d164309a5 {\r\n\t\t\tbackground-color: #fff;\r\n\t\t\tpadding-top: 40px;\r\n\t\t\tpadding-bottom: 0px;\r\n\t\t\tmargin-top: 0px;\r\n\t\t\tmargin-bottom: 0px;\r\n\t\t}\r\n\r\n\t\t#content-image-block_03d61a703eb40e6b48b5082d164309a5 .content-column {\r\n\t\t\tbackground-color: #fff;\r\n\t\t\tcolor: #000000;\r\n\t\t}\r\n\r\n\r\n\r\n    <\/style>\r\n\t<\/div>\r\n\n\n<div id=\"intro-block_b0242c23410d3fba9de327981b6b8f98\"\r\n     class=\"centered-intro blue-background-intro  intro\">\r\n            <div class=\"row row-center\">\r\n            <div class=\"centered-intro columns-8 content-container\">\r\n                <div class=\"headings\">\r\n                    <h6><\/h6>\r\n                    <h2>AI tools are empowering Canadian travellers to plan smarter by:<\/h2>                <\/div>\r\n                <div class=\"contents\">\r\n                    \r\n\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        <style>\r\n\t\t#intro-block_b0242c23410d3fba9de327981b6b8f98 {\r\n\t\t\tbackground: #185E9E;\r\n\t\t\tpadding-top: 0px;\r\n\t\t\tpadding-bottom: 0px;\r\n\t\t}\r\n\r\n\t\t#intro-block_b0242c23410d3fba9de327981b6b8f98  p,  #intro-block_b0242c23410d3fba9de327981b6b8f98 h1,  #intro-block_b0242c23410d3fba9de327981b6b8f98 h2,  #intro-block_b0242c23410d3fba9de327981b6b8f98 h3,  #intro-block_b0242c23410d3fba9de327981b6b8f98 h4,  #intro-block_b0242c23410d3fba9de327981b6b8f98 h5,  #intro-block_b0242c23410d3fba9de327981b6b8f98 h6 {\r\n\t\t\t                                                                                                                                                                          color: #313131;\r\n\t\t                                                                                                                                                                          }\r\n    <\/style>\r\n<\/div>\r\n\n\n\n<div id=\"icon-post-block_778210e09bab907cc29eea6bdc8575e8\" class=\"icon-posts-wrapper blue-background-icon-post icon-posts\">\n\n    <div class=\"row row-center\">\n\n    <h2 class=\"placeholder-text\"><\/h2>\n\n        <div class=\"columns-12 block-grid-4\">\n\n\n            \n\n                       <div class=\"icon-post\n\n                                                 \">\n\n                            <img decoding=\"async\" src=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-6-Title-Icon-Umbrellas.jpg\" alt=\"\">\n\n                              <h4 class=\"heading\">Finding the right destinations<\/h4>                            \n\n\n                            \n                        <\/div>\n\n\n\n                \n\n                       <div class=\"icon-post\n\n                                                 \">\n\n                            <img decoding=\"async\" src=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-7-Title-Icon-Balancing-Budgets.jpg\" alt=\"\">\n\n                              <h4 class=\"heading\">Balancing budgets<\/h4>                            \n\n\n                            \n                        <\/div>\n\n\n\n                \n\n                       <div class=\"icon-post\n\n                                                 \">\n\n                            <img decoding=\"async\" src=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/12\/Image-8-Title-Icon-Maximizing-Experiences.jpg\" alt=\"\">\n\n                              <h4 class=\"heading\">Risk management<\/h4>                            \n\n\n                            \n                        <\/div>\n\n\n\n                \n\n        <\/div>\n\n    <\/div>\n\n    <style>\n        #icon-post-block_778210e09bab907cc29eea6bdc8575e8 {\n            background: #185E9E;\n            padding-top: px;\n            padding-bottom: 70px;\n        }\n\n\n         #icon-post-block_778210e09bab907cc29eea6bdc8575e8 .icon-post {\n            background-color: #185E9E;\n        }\n\n         #icon-post-block_778210e09bab907cc29eea6bdc8575e8 .heading {\n\n        }\n\n        \n    <\/style>\n<\/div>\n\n\n<div id=\"intro-block_155eb47a88fad268bbdf962c0b0a8183\"\r\n     class=\"centered-intro   intro\">\r\n            <div class=\"row row-center\">\r\n            <div class=\"centered-intro columns-8 content-container\">\r\n                <div class=\"headings\">\r\n                    <h6><\/h6>\r\n                    <h2>We\u2019re here to help<\/h2>                <\/div>\r\n                <div class=\"contents\">\r\n                    <p>A personalized travel insurance and assistance approach can help navigate unexpected events and manage associated costs due to health or other issues, whether out of province or out of country.<\/p>\n\r\n\r\n                                            <div class=\"cta-container\">\r\n                                                            <a class=\"button one\" href=\"https:\/\/www.bluecross.ca\/travel-coverage\/\" >Learn More<\/a>                                                    <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        <style>\r\n\t\t#intro-block_155eb47a88fad268bbdf962c0b0a8183 {\r\n\t\t\tbackground: #F1F9FF;\r\n\t\t\tpadding-top: 0px;\r\n\t\t\tpadding-bottom: 100px;\r\n\t\t}\r\n\r\n\t\t#intro-block_155eb47a88fad268bbdf962c0b0a8183  p,  #intro-block_155eb47a88fad268bbdf962c0b0a8183 h1,  #intro-block_155eb47a88fad268bbdf962c0b0a8183 h2,  #intro-block_155eb47a88fad268bbdf962c0b0a8183 h3,  #intro-block_155eb47a88fad268bbdf962c0b0a8183 h4,  #intro-block_155eb47a88fad268bbdf962c0b0a8183 h5,  #intro-block_155eb47a88fad268bbdf962c0b0a8183 h6 {\r\n\t\t\t                                                                                                                                                                          color: #313131;\r\n\t\t                                                                                                                                                                          }\r\n    <\/style>\r\n<\/div>\r\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":14,"featured_media":7038,"parent":0,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"pages\/_anvil-blocks.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-7452","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blue Cross Travel Study 2026<\/title>\n<meta name=\"description\" content=\"Canadians are rethinking how they travel - not whether they travel - given geopolitical uncertainty, over-tourism and climate change.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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