{"id":7325,"date":"2025-09-02T20:34:01","date_gmt":"2025-09-02T20:34:01","guid":{"rendered":"https:\/\/www.bluecross.ca\/?page_id=7325"},"modified":"2025-09-17T00:02:12","modified_gmt":"2025-09-17T00:02:12","slug":"lifestudy","status":"publish","type":"page","link":"https:\/\/www.bluecross.ca\/lifestudy\/","title":{"rendered":"Life Study 2025"},"content":{"rendered":"<div id=\"content-image-block_c6e15b3a714aa3e7845f76e3c5838e7c\" class=\"right-image-content  content-image\">\r\n    <div class=\"row row-center\">\r\n        <div class=\"columns-12 center-content content-image-container\">\r\n            <div class=\"content-column columns-5\">\r\n                <h6><\/h6>\r\n\t\t\t\t<h2>Canadians recognize the stabilizing role of life insurance<\/h2>                <div class=\"contents\">\r\n\t\t\t\t\t<p>&nbsp;<\/p>\n<p style=\"font-weight: 400;\">Our survey of over 2,000 Canadians found that many recognize the value of life insurance as a means to support their mental health and well-being amid rising financial stress.<\/p>\n<p style=\"font-weight: 400;\">Despite this, many delay taking action due to perceived cost or confusion.<\/p>\n                <\/div>\r\n                <div class=\"cta-container\">\r\n\t\t\t\t\t                        <div class=\"cta-container\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"button one\" href=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/09\/2025-Blue-Cross-Life-Insurance-Study-Report.pdf\" >Read the Full Report<\/a>\t\t\t\t\t\t\t                        <\/div>\r\n\t\t\t\t\t                <\/div>\r\n            <\/div>\r\n            <div class=\"image-column columns-5 background-box-1\">\r\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1703\" height=\"1530\" src=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-02-at-4.37.24-pm-e1756846010641.png\" class=\"attachment-full size-full\" alt=\"Father kissing smiling toddler\" srcset=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-02-at-4.37.24-pm-e1756846010641.png 1703w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-02-at-4.37.24-pm-e1756846010641-300x270.png 300w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-02-at-4.37.24-pm-e1756846010641-1024x920.png 1024w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-02-at-4.37.24-pm-e1756846010641-768x690.png 768w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-02-at-4.37.24-pm-e1756846010641-1536x1380.png 1536w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-02-at-4.37.24-pm-e1756846010641-1200x1078.png 1200w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-02-at-4.37.24-pm-e1756846010641-980x880.png 980w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-02-at-4.37.24-pm-e1756846010641-480x431.png 480w\" sizes=\"auto, (max-width: 1703px) 100vw, 1703px\" \/>\r\n\t\t\t\t            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n    <style>\r\n\t\t#content-image-block_c6e15b3a714aa3e7845f76e3c5838e7c {\r\n\t\t\tbackground-color: #fff;\r\n\t\t\tpadding-top: 60px;\r\n\t\t\tpadding-bottom: 80px;\r\n\t\t\tmargin-top: 0px;\r\n\t\t\tmargin-bottom: 0px;\r\n\t\t}\r\n\r\n\t\t#content-image-block_c6e15b3a714aa3e7845f76e3c5838e7c .content-column {\r\n\t\t\tbackground-color: #fff;\r\n\t\t\tcolor: #000000;\r\n\t\t}\r\n\r\n\r\n\r\n    <\/style>\r\n\t<\/div>\r\n\n\n\r\n<div id=\"statistic-block_aec961d4242da0b92465bd5ec48f7a5d\" class=\"statistics-wrapper statistic\">\r\n\r\n    <div class=\"row row-center\">\r\n\r\n        <div class=\"columns-10 block-grid-3\">\r\n\r\n\r\n            \r\n\r\n                       <div class=\"statistic\">\r\n\r\n                        <div class=\"statistic-container\">\r\n                            <img decoding=\"async\" src=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2021\/12\/wellness.svg\" alt=\"\">\r\n\r\n                            <div class=\"stat-container\">\r\n                                \r\n                                <h3><\/h3>\r\n                                <h2 class=\"stat\" data-count=\"89\">0<\/h2>\r\n                                <h3> %<\/h3>\r\n                            <\/div>\r\n\r\n                            <h4 class=\"heading\">Say life insurance supports their mental well-being<\/h4>\r\n                            <p><\/p>\r\n                        <\/div>\r\n\r\n                        <\/div>\r\n\r\n\r\n\r\n                \r\n\r\n                       <div class=\"statistic\">\r\n\r\n                        <div class=\"statistic-container\">\r\n                            <img decoding=\"async\" src=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2021\/11\/Group-15.svg\" alt=\"\">\r\n\r\n                            <div class=\"stat-container\">\r\n                                \r\n                                <h3><\/h3>\r\n                                <h2 class=\"stat\" data-count=\"68\">0<\/h2>\r\n                                <h3>%<\/h3>\r\n                            <\/div>\r\n\r\n                            <h4 class=\"heading\">Feel prepared for unexpected life events<\/h4>\r\n                            <p><\/p>\r\n                        <\/div>\r\n\r\n                        <\/div>\r\n\r\n\r\n\r\n                \r\n\r\n                       <div class=\"statistic\">\r\n\r\n                        <div class=\"statistic-container\">\r\n                            <img decoding=\"async\" src=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2021\/12\/invested.svg\" alt=\"\">\r\n\r\n                            <div class=\"stat-container\">\r\n                                \r\n                                <h3><\/h3>\r\n                                <h2 class=\"stat\" data-count=\"53\">0<\/h2>\r\n                                <h3>%<\/h3>\r\n                            <\/div>\r\n\r\n                            <h4 class=\"heading\">Delay due to the perceived cost or confusion<\/h4>\r\n                            <p><\/p>\r\n                        <\/div>\r\n\r\n                        <\/div>\r\n\r\n\r\n\r\n                \r\n\r\n        <\/div>\r\n\r\n    <\/div>\r\n\r\n    <style>\r\n        #statistic-block_aec961d4242da0b92465bd5ec48f7a5d {\r\n            background: #F1F9FF;\r\n            padding-top: 30px;\r\n            padding-bottom: 30px;\r\n        }\r\n\r\n\r\n         #statistic-block_aec961d4242da0b92465bd5ec48f7a5d .stat,#statistic-block_aec961d4242da0b92465bd5ec48f7a5d h3  {\r\n            color: ;\r\n        }\r\n\r\n    <\/style>\r\n<\/div>\r\n\n\n<div id=\"content-image-block_f324f4fce16737826073ec4d4b7b4d0e\" class=\"left-image-content  content-image\">\r\n    <div class=\"row row-center\">\r\n        <div class=\"columns-12 center-content content-image-container\">\r\n            <div class=\"content-column columns-5\">\r\n                <h6><\/h6>\r\n\t\t\t\t<h2>Canadians face financial stress, and life insurance can help<\/h2>                <div class=\"contents\">\r\n\t\t\t\t\t<p>&nbsp;<\/p>\n<ul>\n<li style=\"text-align: left;\">\n<h5 style=\"text-align: left;\"><span lang=\"EN-US\">66% <\/span><span lang=\"EN-US\">of Canadians <\/span><span lang=\"EN-US\">aged 25 and older say they have experienced stress due to financial challenges<\/span><\/h5>\n<\/li>\n<li style=\"text-align: left;\">\n<h5 style=\"text-align: left;\"><span lang=\"EN-US\">62% of Canadians with life insurance say it reduces their worry about the future<\/span><\/h5>\n<\/li>\n<li style=\"text-align: left;\">\n<h5 style=\"text-align: left;\">28% of Canadians without life insurance worry about covering funeral costs<\/h5>\n<\/li>\n<li>\n<h5 style=\"text-align: left;\">19% without life insurance are concerned about leaving nothing behind for loved ones or covering final expenses<\/h5>\n<\/li>\n<\/ul>\n                <\/div>\r\n                <div class=\"cta-container\">\r\n\t\t\t\t\t                <\/div>\r\n            <\/div>\r\n            <div class=\"image-column columns-5 background-box-1\">\r\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"774\" height=\"920\" src=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-03-at-11.37.50-am.png\" class=\"attachment-full size-full\" alt=\"Calculator on charts\" srcset=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-03-at-11.37.50-am.png 774w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-03-at-11.37.50-am-252x300.png 252w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-03-at-11.37.50-am-768x913.png 768w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-03-at-11.37.50-am-480x571.png 480w\" sizes=\"auto, (max-width: 774px) 100vw, 774px\" \/>\r\n\t\t\t\t            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n    <style>\r\n\t\t#content-image-block_f324f4fce16737826073ec4d4b7b4d0e {\r\n\t\t\tbackground-color: #fff;\r\n\t\t\tpadding-top: 60px;\r\n\t\t\tpadding-bottom: 40px;\r\n\t\t\tmargin-top: 0px;\r\n\t\t\tmargin-bottom: 0px;\r\n\t\t}\r\n\r\n\t\t#content-image-block_f324f4fce16737826073ec4d4b7b4d0e .content-column {\r\n\t\t\tbackground-color: #fff;\r\n\t\t\tcolor: #000000;\r\n\t\t}\r\n\r\n\r\n\r\n    <\/style>\r\n\t<\/div>\r\n\n\n<div id=\"intro-block_bf26237e3255033a41d594e16cb12c82\"\r\n     class=\"centered-intro   intro\">\r\n            <div class=\"row row-center\">\r\n            <div class=\"centered-intro columns-8 content-container\">\r\n                <div class=\"headings\">\r\n                    <h6><\/h6>\r\n                    <h2>Canadians with coverage benefit from financial protection<\/h2>                <\/div>\r\n                <div class=\"contents\">\r\n                    \r\n\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        <style>\r\n\t\t#intro-block_bf26237e3255033a41d594e16cb12c82 {\r\n\t\t\tbackground: #F1F9FF;\r\n\t\t\tpadding-top: 0px;\r\n\t\t\tpadding-bottom: 0px;\r\n\t\t}\r\n\r\n\t\t#intro-block_bf26237e3255033a41d594e16cb12c82  p,  #intro-block_bf26237e3255033a41d594e16cb12c82 h1,  #intro-block_bf26237e3255033a41d594e16cb12c82 h2,  #intro-block_bf26237e3255033a41d594e16cb12c82 h3,  #intro-block_bf26237e3255033a41d594e16cb12c82 h4,  #intro-block_bf26237e3255033a41d594e16cb12c82 h5,  #intro-block_bf26237e3255033a41d594e16cb12c82 h6 {\r\n\t\t\t                                                                                                                                                                          color: #313131;\r\n\t\t                                                                                                                                                                          }\r\n    <\/style>\r\n<\/div>\r\n\n\n\n<div id=\"icon-post-block_64b59bcfc889eeb7e83bab555ea491d7\" class=\"icon-posts-wrapper white-background-icon-post icon-posts\">\n\n    <div class=\"row row-center\">\n\n    <h2 class=\"placeholder-text\"><\/h2>\n\n        <div class=\"columns-12 block-grid-4\">\n\n\n            \n\n                       <div class=\"icon-post\n\n                                                 \">\n\n                            <img decoding=\"async\" src=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-03-at-11.51.24-am.png\" alt=\"\">\n\n                              <h4 class=\"heading\">Income Replacement<\/h4>                            <p style=\"font-weight: 400;\">Without the primary income earner, many Canadian families would face serious financial strain. Life insurance helps fill that gap, keeping day-to-day life on track.<\/p>\n\n\n\n                            \n                        <\/div>\n\n\n\n                \n\n                       <div class=\"icon-post\n\n                                                 \">\n\n                            <img decoding=\"async\" src=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-03-at-11.49.18-am.png\" alt=\"\">\n\n                              <h4 class=\"heading\">Expense Coverage<\/h4>                            <p style=\"font-weight: 400;\">Life insurance acts as a financial cushion, helping your loved ones manage mortgages, bills and other obligations so they aren\u2019t left burdened during difficult times.<\/p>\n\n\n\n                            \n                        <\/div>\n\n\n\n                \n\n                       <div class=\"icon-post\n\n                                                 \">\n\n                            <img decoding=\"async\" src=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/09\/kelli-mcclintock-wBgAVAGjzFg-unsplash.jpg\" alt=\"\">\n\n                              <h4 class=\"heading\">Future Assurance<\/h4>                            <p><span lang=\"EN-CA\">Knowing your family will be cared for even if the unexpected happens brings true peace of mind \u2013 life insurance turns uncertainty into confidence.<\/span><\/p>\n\n\n\n                            \n                        <\/div>\n\n\n\n                \n\n        <\/div>\n\n    <\/div>\n\n    <style>\n        #icon-post-block_64b59bcfc889eeb7e83bab555ea491d7 {\n            background: #F1F9FF;\n            padding-top: px;\n            padding-bottom: 70px;\n        }\n\n\n         #icon-post-block_64b59bcfc889eeb7e83bab555ea491d7 .icon-post {\n            background-color: #F1F9FF;\n        }\n\n         #icon-post-block_64b59bcfc889eeb7e83bab555ea491d7 .heading {\n\n        }\n\n        \n    <\/style>\n<\/div>\n\n\n<div id=\"intro-block_6614ca121c79c406a8e257c788d7cddc\"\r\n     class=\"centered-intro blue-background-intro  intro\">\r\n            <div class=\"row row-center\">\r\n            <div class=\"centered-intro columns-8 content-container\">\r\n                <div class=\"headings\">\r\n                    <h6><\/h6>\r\n                    <h2>Learn more about the Study<\/h2>                <\/div>\r\n                <div class=\"contents\">\r\n                    \r\n\r\n                                            <div class=\"cta-container\">\r\n                                                            <a class=\"button one\" href=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/09\/2025-Blue-Cross-Life-Insurance-Study-Report.pdf\" >Read the Full Report<\/a>                                                    <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        <style>\r\n\t\t#intro-block_6614ca121c79c406a8e257c788d7cddc {\r\n\t\t\tbackground: #185E9E;\r\n\t\t\tpadding-top: 0px;\r\n\t\t\tpadding-bottom: 80px;\r\n\t\t}\r\n\r\n\t\t#intro-block_6614ca121c79c406a8e257c788d7cddc  p,  #intro-block_6614ca121c79c406a8e257c788d7cddc h1,  #intro-block_6614ca121c79c406a8e257c788d7cddc h2,  #intro-block_6614ca121c79c406a8e257c788d7cddc h3,  #intro-block_6614ca121c79c406a8e257c788d7cddc h4,  #intro-block_6614ca121c79c406a8e257c788d7cddc h5,  #intro-block_6614ca121c79c406a8e257c788d7cddc h6 {\r\n\t\t\t                                                                                                                                                                          color: #313131;\r\n\t\t                                                                                                                                                                          }\r\n    <\/style>\r\n<\/div>\r\n\n\n<div id=\"content-image-block_1ebcf53ef05ea288020e4d0bb90e332d\" class=\"right-image-content  content-image\">\r\n    <div class=\"row row-center\">\r\n        <div class=\"columns-12 center-content content-image-container\">\r\n            <div class=\"content-column columns-5\">\r\n                <h6><\/h6>\r\n\t\t\t\t<h2>Confusion prevents Canadians from being covered<\/h2>                <div class=\"contents\">\r\n\t\t\t\t\t<h5 style=\"text-align: left;\"><\/h5>\n<ul>\n<li style=\"font-weight: 400; text-align: left;\">\n<h5 style=\"text-align: left;\"><span lang=\"EN-US\">56% of Canadians relying on Workplace life insurance are worried they will lose their insurance if they change or lose their job<\/span><\/h5>\n<\/li>\n<li style=\"font-weight: 400; text-align: left;\">\n<h5 style=\"text-align: left;\"><span lang=\"EN-US\">Nearly one-quarter (23%) of uninsured Canadians say they do not have life insurance because they do not have dependents<\/span><\/h5>\n<\/li>\n<li>\n<h5 style=\"text-align: left;\"><span lang=\"EN-US\">21% of insured Canadians don\u2019t know how much coverage they have, and 12% are unsure what type of policy they hold, making it difficult to know if they\u2019re truly protected<\/span><\/h5>\n<\/li>\n<\/ul>\n                <\/div>\r\n                <div class=\"cta-container\">\r\n\t\t\t\t\t                <\/div>\r\n            <\/div>\r\n            <div class=\"image-column columns-5 background-box-1\">\r\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"984\" height=\"1048\" src=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-03-at-11.52.46-am.png\" class=\"attachment-full size-full\" alt=\"Couple sitting on a rock near a lake\" srcset=\"https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-03-at-11.52.46-am.png 984w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-03-at-11.52.46-am-282x300.png 282w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-03-at-11.52.46-am-961x1024.png 961w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-03-at-11.52.46-am-768x818.png 768w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-03-at-11.52.46-am-980x1044.png 980w, https:\/\/www.bluecross.ca\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-03-at-11.52.46-am-480x511.png 480w\" sizes=\"auto, (max-width: 984px) 100vw, 984px\" \/>\r\n\t\t\t\t            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n    <style>\r\n\t\t#content-image-block_1ebcf53ef05ea288020e4d0bb90e332d {\r\n\t\t\tbackground-color: #fff;\r\n\t\t\tpadding-top: 70px;\r\n\t\t\tpadding-bottom: 90px;\r\n\t\t\tmargin-top: 0px;\r\n\t\t\tmargin-bottom: 0px;\r\n\t\t}\r\n\r\n\t\t#content-image-block_1ebcf53ef05ea288020e4d0bb90e332d .content-column {\r\n\t\t\tbackground-color: #fff;\r\n\t\t\tcolor: #000000;\r\n\t\t}\r\n\r\n\r\n\r\n    <\/style>\r\n\t<\/div>\r\n\n\n<div id=\"intro-block_462a18ec0e29d7b5019f2d17a8e5684b\"\r\n     class=\"centered-intro   intro\">\r\n            <div class=\"row row-center\">\r\n            <div class=\"centered-intro columns-8 content-container\">\r\n                <div class=\"headings\">\r\n                    <h6><\/h6>\r\n                    <h2>We\u2019re here to help<\/h2>                <\/div>\r\n                <div class=\"contents\">\r\n                    <p>Investing in life insurance early is a step toward financial resilience and positive mental well-being.<\/p>\n\r\n\r\n                                            <div class=\"cta-container\">\r\n                                                            <a class=\"button one\" href=\"https:\/\/www.bluecross.ca\/life\/term-life-insurance\" >Learn More<\/a>                                                    <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        <style>\r\n\t\t#intro-block_462a18ec0e29d7b5019f2d17a8e5684b {\r\n\t\t\tbackground: #F1F9FF;\r\n\t\t\tpadding-top: 0px;\r\n\t\t\tpadding-bottom: 100px;\r\n\t\t}\r\n\r\n\t\t#intro-block_462a18ec0e29d7b5019f2d17a8e5684b  p,  #intro-block_462a18ec0e29d7b5019f2d17a8e5684b h1,  #intro-block_462a18ec0e29d7b5019f2d17a8e5684b h2,  #intro-block_462a18ec0e29d7b5019f2d17a8e5684b h3,  #intro-block_462a18ec0e29d7b5019f2d17a8e5684b h4,  #intro-block_462a18ec0e29d7b5019f2d17a8e5684b h5,  #intro-block_462a18ec0e29d7b5019f2d17a8e5684b h6 {\r\n\t\t\t                                                                                                                                                                          color: #313131;\r\n\t\t                                                                                                                                                                          }\r\n    <\/style>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":7328,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"pages\/_anvil-blocks.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-7325","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blue Cross Life Study 2025<\/title>\n<meta name=\"description\" content=\"Many Canadians recognize the value of life insurance as a means to support their mental health and well-being amid rising financial stress.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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