{"id":6923,"date":"2024-09-16T20:23:31","date_gmt":"2024-09-16T20:23:31","guid":{"rendered":"https:\/\/www.bluecross.ca\/?p=6923"},"modified":"2024-09-18T10:44:30","modified_gmt":"2024-09-18T10:44:30","slug":"canadians-care-about-preventative-health-matters","status":"publish","type":"post","link":"https:\/\/www.bluecross.ca\/canadians-care-about-preventative-health-matters\/","title":{"rendered":"Canadians Care About Preventative Health"},"content":{"rendered":"<p><span data-contrast=\"auto\">A new study from Blue Cross suggests that Canadians are making lifestyle changes to better their health and have a solid understanding of the importance of preventative health strategies. But there is also a catch \u2013 nearly half (48%) are not seeking the help they need from health professionals due to perceived limitations or barriers.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cCanadians understand the benefits of preventative care, namely for improving their quality of life, and acknowledge that daily habits play a critical role in supporting health,\u201d says Tim Bishop, Managing Director, Blue Cross of Canada. \u201cHowever, many Canadians are not taking advantage of the available health services to complement their healthy habits.\u201d<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">According to the study, most Canadians (72%) have tried to improve their health or fitness in the past 12 months by taking their health into their owns hands: eating a nutritious and balanced diet (69%) and exercising regularly (67%) were listed as the two most important preventative health measures. Younger generations are also particularly committed to improving their health: 84 per cent of Gen Z and 79 per cent of Millennials have tried to improve their health or fitness in the last 12 months, compared to only 64 per cent of Gen X and Boomers respectively.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Challenges in seeking care<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Outside of their own healthy habits, many Canadians also recognize the value in maintaining their health, listing regular check-ups (56%), regular screenings\/early-detection (41%), and health education (34%) as key prevention tactics. Still, nearly half (48%) are not seeking care from health professionals when needed, often because of fear and anxiety (19%), lack of time (17%), and lack of transportation (10%). The study also found that fear and anxiety are more common among Gen Z (31%) and those with precarious finances (35%).\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cIt is concerning that many Canadians are not seeking essential health services when they need it,\u201d says Bishop. \u201cThese perceived barriers not only impact individual wellbeing but also underscore the urgent need for accessible solutions, like health benefits plans, that empower Canadians to access the care they need and value.\u201d<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The study indicates that even those who can afford care are not seeking it. Nearly half (48%) of Canadians with stable finances did not seek care, along with 36 per cent of Canadians whose financial situation was comfortable. The study also found that women (69%) are more likely than men (57%) to postpone seeking care, highlighting a striking gender disparity in use of health services.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">The benefits of health plans<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The study demonstrates that those with health benefits, either through personal health insurance or an employer-provided plan, are more likely to report better health and seek care when needed. Canadians with health benefits plans are more likely to visit a health professional, regardless of their income, than those without a plan. Those with benefits are also twice as likely to visit a chiropractor, naturopath, or massage therapist.\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As a result, it&#8217;s no surprise that those with health benefits plans fare better when it comes to self-reported health outcomes: 69 per cent of individuals with health benefits perceive themselves to be in good health, compared to 55 per cent without. Further, those with benefits are also far more likely (77%) to have pursued health and fitness improvements in the past year.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cHealth benefits play a pivotal role by promoting preventive care, managing illnesses, and offering additional protection against unforeseen medical expenses,\u201d says Bishop. \u201cBlue Cross is dedicated to enhancing Canadians\u2019 wellbeing by offering a range of tailored health benefits options that meet individual needs and provide peace of mind.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Rise of new health approaches, including virtual care<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Pharmacists and virtual options are changing how Canadians access care \u2013 and are providing relief to some of the key challenges Canadians experience when accessing health services. According to the study, 90 per cent of Canadians are visiting their pharmacist, and as many pharmacists can diagnose and treat minor conditions, visits have increased 12 per cent since 2022.\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Further, one-third of Canadians (31%) report using a combination of virtual and in-person solutions, citing that virtual care reduces transportation limitations (52%) and makes booking appointments easier (36%) and faster (36%). Younger generations show a preference for digital-first care: Gen Z and Millennials are more likely to cite benefits of virtual care, and while family doctors are the primary source of health information for Gen X (66%) and Boomers (79%), 60 per cent of Gen Z and 56 per cent of Millennials defer to digital sources (social media, fitness apps, online sources) first.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cThere is no single or best way to access care \u2013 it depends on the person and their specific needs. From walk-in clinics to tele-health and virtual care platforms, Canadians are enjoying the variety of benefits each format provides,\u201d states Bishop. \u201cAs a partner in Canadians\u2019 health journeys, Blue Cross is proud to help Canadians access preventative services when and how they need them.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To learn more about the study, please visit <\/span><a href=\"https:\/\/www.bluecross.ca\/healthstudy\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">www.bluecross.ca\/healthstudy<\/span><\/a><span data-contrast=\"auto\">. <\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">About<\/span><\/b><b><span data-contrast=\"auto\"> the Blue Cross Health Study<\/span><\/b><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">To create the 2024 Blue\u202fCross\u202fHealth Study, Research + Knowledge = Insight, an independent research company, conducted an online survey from April to July 2024. \u202fThe comprehensive sample for this survey\u202fincludes 2,133 adult Canadians, including 12 key demographic measures.\u202fThe study has a margin of error of plus or minus 2%, 19 times out of 20.\u202f<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new study from Blue Cross suggests that Canadians are making lifestyle changes to better their health and have a solid understanding of the importance of preventative health strategies. But there is also a catch \u2013 nearly half (48%) are not seeking the help they need from health professionals due to perceived limitations or barriers.\u00a0\u00a0 [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3064,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Canadians Care About Preventative Health | Blue Cross of Canada<\/title>\n<meta name=\"description\" content=\"Most Canadians recognize the importance of preventative health, but nearly half are not seeking needed care: 2024 Blue Cross Health Study\" \/>\n<meta name=\"robots\" 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