{"id":3569,"date":"2022-01-20T15:17:01","date_gmt":"2022-01-20T15:17:01","guid":{"rendered":"https:\/\/bluecross.ca\/?page_id=3569"},"modified":"2025-07-14T19:09:11","modified_gmt":"2025-07-14T19:09:11","slug":"marketing-sources","status":"publish","type":"page","link":"https:\/\/www.bluecross.ca\/marketing-sources\/","title":{"rendered":"Marketing Sources"},"content":{"rendered":"\r\n\r\n
\r\n\r\n
\r\n
\r\n \r\n
\r\n
\n

Trust is central to the Blue Cross brand<\/h2>\n<\/div>\n
\n

That\u2019s why we\u2019re pleased to share the following sources for marketing claims made throughout this website.<\/p>\n

Please call 416.420.9420 for national marketing and media inquiries from 9:00 to 5:00 ET weekdays.<\/p>\n

For regional marketing and media contacts, please select the relevant provincial \/ territorial plan via the links in the footer.<\/p>\n

Most Trusted Insurance Brand Offering Health, Travel & Life Coverage<\/strong><\/p>\n

\u2022 Leger’s 2025 Brand Reputation Study<\/a> shows Blue Cross has the highest level of trust amongst top tier providers in Canada offering similar services for the third year in a row (2023, 2024 and 2025). \u00a0Additionally, Blue Cross is ranked #1 amongst these key metrics measured: \u00a0quality of products and services, honesty and transparency, social responsibility and innovation.<\/p>\n

Most Respected Life Insurance Company<\/strong><\/p>\n

\u2022 Awarded for the third year in a row (2022, 2023 and 2024) to Blue Cross Life Insurance Company of Canada for 2024. Canada\u2019s Most Respected Award<\/a> is conducted by DART I & C and powered by Maru Public Opinion.<\/p>\n

Most Trusted \/ Standout Achievements in Health Benefits<\/strong><\/p>\n

\u2022 Canadians make Blue Cross #1 for Individual Health policies. \u00a0In 2024, over half of all Individual Health policies in Canada are provided by Blue Cross according to the Fraser Group.
\n\u2022 Voted most trusted Individual \/ Family Health Insurance Provider (Non-employer) Insurance brand by Canadian shoppers based on the 2025 BrandSpark\u00ae Canadian Trust Study<\/a>. \u00a0This recognition builds on the winning of the 2022 Supplemental Health Insurance brand category in a tie. \u00a0The BrandSpark Most Trusted Awards (BMTAs) is an annual awards program that recognizes the brands that consumers trust based on thousands of nationally representative consumer votes.
\n\u2022 The Advocis Award for Life & Health Insurer of the Year by the Insurance Business Awards Canada 2022 award of excellence is presented to the outstanding life and health insurance company in Canada in 2021 (Medavie Blue Cross) providing top-tier life and health insurance products to consumers and businesses with an exemplary level of client service.<\/p>\n

Most Trusted Travel Insurance Company; Recognized Globally<\/strong><\/p>\n

\u2022 Canadians make Blue Cross Travel Coverage #1 for long-term trips (Snowbirds, for instance). \u00a0That’s more than any other provider according to the Fraser Group in 2024.
\n\u2022 Every year, Reader\u2019s Digest conducts a poll of Canadians to determine the most Trusted Brands\u2122 in Canada<\/a>. For 2022, Blue Cross Travel Insurance was voted #1 in the category for each of the last 5 years (for 2018-2022, except 2021 with no such questions asked as a result of the pandemic\u2019s travel restrictions).
\n\u2022 Blue Cross covers over 8 million Canadians each year and is a recognized symbol of health care globally as it is an independent part of a trusted global network that includes the American Blue Cross & Blue Shield Association<\/a> (which covers one-third or over 100 million Americans) and the International Federation of Health Plans<\/a>.<\/p>\n

A Caring, Not-for-Profit Company; In Communities Across Canada<\/strong><\/p>\n

\u2022 Blue Cross is Canada’s largest Not-for-Profit health benefits provider and has independent and local Licensees across the country since 1938. \u00a0With this structure, helping Canadians is our primary goal \u2013 not simply making money for shareholders.
\n\u2022 Imagine Canada\u2019s Caring Companies trust mark<\/a> is Canada\u2019s premier public expression of excellence in community investment and social responsibility. Through the Caring Company Certification, corporations are recognized for investing 1% of their pre-tax profit into the communities where their employees live and work. Congratulations to Alberta Blue Cross and Medavie Blue Cross.
\n\u2022 With over $10 million and thousands of hours of volunteer efforts contributed each year to communities \u2013 and the organizations that support them \u2013 Blue Cross is proud to be a healthy local partner. For additional information, please visit our Member Plan & Licensee partners for your region.
\n\u2022 Blue Cross is proud to have supported over 30,000 Wishes with Blue Cross Travel Insurance – covering over 130,000 family members – and is celebrating 36 years (since 1989) with Make a Wish\u00ae Canada<\/a>. With this continued, national investment, wish kids have something to look forward to so they can focus less on their next treatment.<\/p>\n

One of Canada\u2019s Top Employers<\/strong><\/p>\n

\u2022 Leger’s 2025 Brand Reputation Study<\/a> shows Blue Cross maintains strong levels (tied for 2nd place overall of 11 competitors) amongst similar insurance companies. \u00a0Specifically, Blue Cross is again #1 for employee working atmosphere, #1 for employee confidence in the future of the organization and with strong corporate alignment with employees’ shared values.
\n\u2022 Canada\u2019s Top 100 Employers<\/a> project is a national competition to determine which employers lead their industries in offering exceptional workplaces for their employees. \u00a0In 2025, Alberta Blue Cross, Saskatchewan Blue Cross and Manitoba Blue Cross won for their respective provinces. Blue Cross Canassurance Group won as one of Montreal\u2019s top employers in 2025. In 2019, Medavie Blue Cross was named one of Atlantic Canada\u2019s Top Employers and a national winner in 2022.
\n\u2022 Canada\u2019s Most Admired\u2122 Corporate Cultures<\/a> national program annually recognizes best-in-class Canadian organizations for having cultures that have helped them enhance performance and sustain a competitive advantage. Medavie Blue Cross is in the Hall of Fame and both Medavie Blue Cross and Alberta Blue Cross are winners in the Broader Public Sector categories for 2021.
\n\u2022 Excellence Canada\u2019s Organizational Excellence Standard<\/a> provides a strategic umbrella for adaptation and harmonizes various practices into an aligned management system for pursuing organizational goals. This strategic approach helps build and sustain a culture of excellence. Congratulations to Alberta Blue Cross for winning the 2019 Certificate of Merit Recipient for Financial Wellness.<\/p>\n<\/div>\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n